Paperclippings Blog: What's in a Name

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I pray because I believe, and I believe because I pray.

Joseph Walker--Deseret Morning News

Utah, United States

Kelly is the mother of 5 adorable kids--4 boys and a girl. The girl came in a package with a boy (twins). Kelly is married to a charming young man who lives and breathes computers. They are also guardians for three nieces and a nephew.

She is active in the community having served as PTA President of a local elementary school, on the board of the Salt Lake Mothers of Twins, as a district round-table trainer with the Cub Scouts, as a volunteer for Sidelines (a support network for Women on bed rest during pregnancy) and she and her husband are active in the LDS Church.

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Salt Lake LDS Temple Centennial with a full 3D model of the building in downtown Salt Lake City, Utah. This Single Image Stereogram was done at the 100 year anniversary of the building's completion.

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"And now, my sons, remember, remember that it is upon the rock of our Redeemer, who is Christ, the Son of God, that ye must build your foundation; that when the devil shall send forth his mighty winds, yea, his shafts in the whirlwind, yea, when all his hail and his mighty storm shall beat upon you, it shall have no power over you to drag you down to the gulf of misery and endless wo, because of the rock upon which ye are built, which is a sure foundation, a foundation whereon if men build they cannot fall."

Helaman 5:12

Courtesy of Scott Kurtz


Tuesday, November 21, 2006

What's in a Name

Your name is your identity. It says, to the world, a little bit about you.
name (nm)n.
1. A word or words by which an entity is designated and distinguished from others.
2. A word or group of words used to describe or evaluate, often disparagingly.
4. a. A reputation: has a bad name.
b.A distinguished reputation: made a name for himself as a drummer.
I live in Utah. Utah has a basketball team called the Utah Jazz. Now there has been some discussion about the misnomer with that name since Utah has very little to do with Jazz. But we have accepted this name because it sounds cool.

15 years ago the Jazz moved into a big new arena called the Delta Center. It got the name from the airline with a local hub, Delta Airlines, who became a major sponsor for the Jazz. The Delta Center has been an easy name for both the eyes and the tongue. It sounded like a name to be proud of.

Now, with Delta Airlines facing banqruptcy and the changing of the times, the owners of the Utah Jazz felt it in their best interest to seek out another major sponsor. Yesterday during the game they announced that the new name of the arena will be the EnergySolutions Arena.




Reaction on the street was, according to the Deseret News, less than enthusaistic.

Here were some responses according to the News:

Olivia Egbert, a Salt Lake resident, said the name change was unfortunate.

"From now on when people think about the Utah Jazz they will be thinking about nuclear waste," Egbert said. "EnergySolutions isn't something I really want to correlate with Jazz basketball."

Brittney Erickson of North Salt Lake was bewildered at seeing the new name Monday on the outside of the building as she purchased Jazz tickets.

"I think the Delta Center sounds better than 'EnergySolutions Arena,"' said Erickson, who added that she would continue to refer to the building as the Delta Center. "I think that most people still will."

"From a sports angle it's no score for Utah, it's a foul," Pierce said. "Branding our state's sports complex with the name of a massive nuclear waste dump isn't the PR that we want for Utah.
The Utah Jazz are not alone by having their arenas dubbed in such a fashion. According to ESPN:

Stadium naming rights

Average annual name branding rights paid by companies:
• FedEx Forum (Memphis Grizzlies) — $4.5 million, Federal Express
• Pepsi Center (Denver Nuggets) — $3.4 million, PepsiCo.
• Conseco Fieldhouse (Indiana Pacers) — $2 million, Conseco
• TD Waterhouse Centre (Orlando Magic) — $1.6 million, TD Waterhouse Group
• Wachovia Center (Philadelphia 76ers) — $1.4 million, Wachovia Bank
• KeyArena (Seattle Supersonics) — $1 million, Key Corp.
• Arco Arena (Sacramento Kings) — $750,000, Atlantic Richfield

Source: ESPN

What's your opinion??

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On Sunday, November 26, 2006 4:20:00 AM, Blogger nanc wrote...

people pay too much heed to sports, so other than that i have no opinion. i like golf.

On Monday, November 27, 2006 8:11:00 AM, Blogger Kelly wrote...

The "Delta Center" is more than just a sports arena. It is part of the heart of Salt Lake City. It is where concerts are held. It is a place of gathering.

I would much rather have it referred to as just the "Sports Arena" than as the Energy Solutions Arena.

Not far from the "Delta Center" is a concert hall that is much smaller, where the Utah Symphony perform. It was given the name of Abravanel Hall after the former conductor of the symphony, Maestro Maurice Abravanel. That is a name to make one proud. The hall, which was formerly known as Symphony Hall, adds a touch of class to the city. It's name was not purchased by the highest bidder.

On Monday, November 27, 2006 6:07:00 PM, Blogger Phelonius wrote...

How about the "John Smith Center of Athletics"?

On Monday, November 27, 2006 8:54:00 PM, Blogger Kelly wrote...

JB, I do believe you are right. Yes, even that sounds better!

On Wednesday, December 06, 2006 9:55:00 PM, Blogger nanc wrote...

hey kell? i have another new home:


i'll still be posting at longrange.

there's a housewarming in progress - just step over the dead bodies...ha!

On Monday, December 11, 2006 9:18:00 AM, Blogger nanc wrote...

john sure is being a stubborn cuss!

On Monday, December 11, 2006 7:33:00 PM, Blogger nanc wrote...

love what you did with john at google!

On Monday, December 11, 2006 7:46:00 PM, Blogger Kelly wrote...


Well, I went to see if I could find anything else on him ...and had to laugh at what came up.

On Friday, December 22, 2006 5:41:00 PM, Blogger nanc wrote...


to you and yours - and you are invited to the festivities at longrange throughout the weekend - look for a special post from warren on christmas morning.

On Sunday, December 24, 2006 7:45:00 PM, Blogger John wrote...

Merry Christmas!

On Monday, January 29, 2007 7:48:00 PM, Blogger In Russet Shadows wrote...

I don't think the Waterhouse Centre is that bad, and neither is the Key Arena. The others are lame, lame, lame. But then again, sports are a tax upon the bored and I never get that bored...:)


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