What's in a Name
Your name is your identity. It says, to the world, a little bit about you.
name (nm)n.I live in Utah. Utah has a basketball team called the Utah Jazz. Now there has been some discussion about the misnomer with that name since Utah has very little to do with Jazz. But we have accepted this name because it sounds cool.
1. A word or words by which an entity is designated and distinguished from others.
2. A word or group of words used to describe or evaluate, often disparagingly.
4. a. A reputation: has a bad name.
b.A distinguished reputation: made a name for himself as a drummer.
15 years ago the Jazz moved into a big new arena called the Delta Center. It got the name from the airline with a local hub, Delta Airlines, who became a major sponsor for the Jazz. The Delta Center has been an easy name for both the eyes and the tongue. It sounded like a name to be proud of.
Now, with Delta Airlines facing banqruptcy and the changing of the times, the owners of the Utah Jazz felt it in their best interest to seek out another major sponsor. Yesterday during the game they announced that the new name of the arena will be the EnergySolutions Arena.
Reaction on the street was, according to the Deseret News, less than enthusaistic.
Here were some responses according to the News:
Olivia Egbert, a Salt Lake resident, said the name change was unfortunate.The Utah Jazz are not alone by having their arenas dubbed in such a fashion. According to ESPN:
"From now on when people think about the Utah Jazz they will be thinking about nuclear waste," Egbert said. "EnergySolutions isn't something I really want to correlate with Jazz basketball."
Brittney Erickson of North Salt Lake was bewildered at seeing the new name Monday on the outside of the building as she purchased Jazz tickets.
"I think the Delta Center sounds better than 'EnergySolutions Arena,"' said Erickson, who added that she would continue to refer to the building as the Delta Center. "I think that most people still will."
"From a sports angle it's no score for Utah, it's a foul," Pierce said. "Branding our state's sports complex with the name of a massive nuclear waste dump isn't the PR that we want for Utah.
Stadium naming rights
Average annual name branding rights paid by companies:
• FedEx Forum (Memphis Grizzlies) — $4.5 million, Federal Express
• Pepsi Center (Denver Nuggets) — $3.4 million, PepsiCo.
• Conseco Fieldhouse (Indiana Pacers) — $2 million, Conseco
• TD Waterhouse Centre (Orlando Magic) — $1.6 million, TD Waterhouse Group
• Wachovia Center (Philadelphia 76ers) — $1.4 million, Wachovia Bank
• KeyArena (Seattle Supersonics) — $1 million, Key Corp.
• Arco Arena (Sacramento Kings) — $750,000, Atlantic Richfield
What's your opinion??
Labels: Issues, Local News
people pay too much heed to sports, so other than that i have no opinion. i like golf.
The "Delta Center" is more than just a sports arena. It is part of the heart of Salt Lake City. It is where concerts are held. It is a place of gathering.
I would much rather have it referred to as just the "Sports Arena" than as the Energy Solutions Arena.
Not far from the "Delta Center" is a concert hall that is much smaller, where the Utah Symphony perform. It was given the name of Abravanel Hall after the former conductor of the symphony, Maestro Maurice Abravanel. That is a name to make one proud. The hall, which was formerly known as Symphony Hall, adds a touch of class to the city. It's name was not purchased by the highest bidder.
How about the "John Smith Center of Athletics"?
JB, I do believe you are right. Yes, even that sounds better!
hey kell? i have another new home:
i'll still be posting at longrange.
there's a housewarming in progress - just step over the dead bodies...ha!
john sure is being a stubborn cuss!
love what you did with john at google!
Well, I went to see if I could find anything else on him ...and had to laugh at what came up.
MERRY CHRISTMAS, KELLY!
to you and yours - and you are invited to the festivities at longrange throughout the weekend - look for a special post from warren on christmas morning.
I don't think the Waterhouse Centre is that bad, and neither is the Key Arena. The others are lame, lame, lame. But then again, sports are a tax upon the bored and I never get that bored...:)
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